Jeff Swanik says, “The best part of a vacation is taking time off from work. The worst part is returning to an overflowing inbox.

The same happens when I attend a conference or spend a day in meetings. Looking at my own schedule reminds me that if I email someone and they don’t get back to me in a couple days … that could mean one of many things.

As each day goes by, a tiny bit of guilt grows on the person for not getting back to me. When this happens in sales, many sales reps will address the failed attempt and type a detailed email hammering on why that prospect is a fit for their product / service.

This looks desperate.

When I’m caught in this situation, I don’t want my contact to feel guilty for ignoring my email. I don’t want to put extra pressure in their inbox by sending even more messages. Instead, I give them a quick out”.

How to Dig a Buried Email Out of Your Prospect’s Inbox in 15 Seconds

HubSpot

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