‘IBM announces Watson-powered ads that think’ – Marketing Land
Barry Levine says, “Welcome to the age of cognitive advertising.
IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct remote brand-related conversations with this expert computer, via free-form text or voice.
“We believe this will transform advertising,” Weather Company global head of sales Jeremy Steinberg told me.
I saw remote demos of a couple of prototypes, although no images are yet available for the public. In one, for allergy medicine Flonase, a consumer can type any question, such as: “Is this safe for my son?” The HTML5 ad, available for desktop or mobile browsers or apps, opens up to allow more screen space once interaction begins. Watson remotely returns the appropriate, detailed answer.
Users can interact via typing or voice-recognition through their device’s microphone, and one assumes that Watson Ads will eventually talk back. The demos showed text responses”.
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