Valerie Levin says, “From the beginning of human existence, as soon as someone had an idea she wanted to share, she would tell the people in his immediate surroundings.

That was marketing. Never would the man who discovered fire dream of a time when brands armed with vast amounts of data about how to communicate a message tailored directly to customers’ needs and interests reached them on digital platforms.

He just wanted to tell the other men in his community he found a great source of heat.

Marketing began as a strict word-of-mouth activity. It evolved into external buyer education, splashy advertising and eventually today’s focus on inbound marketing. But what does the future look like?

If a caveman can’t dream of marketing automation and email campaigns, do we dare dream about what a marketing landscape looks like in the future? Will robots generate content? Will machines learn so much about us, we eliminate human-to-human marketing?”.

Through the Looking Glass: Imagining a Futuristic Marketing Landscape

Business.com

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