Shaun Haase says, “A B2B technology report from Informatica revealed that 25% of marketers don’t know their lead conversion rates, largely because they don’t have the right CRM strategy, which limits sales growth and work efficiency.

If a CRM does not provide immediate value and is overly complex to implement and maintain, it will fail to do what it was designed to do: increase sales.

On the other hand, a recent survey by Software Advice revealed that 74% of companies using the right CRM for their business say that it has improved their access to customer data, therefore allowing them to improve lead conversion and ultimately increase sales.

If your CRM is not working for you, here are five common reasons why:

1. No overarching strategy with relevant sales goal metrics

It’s critical that sales and marketing teams work closely together to set an overarching strategy with specific sales goals that can be tracked using a CRM, for example: lead conversions rates for specific sales pipelines”.

Five reasons your CRM isn’t actually increasing sales

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