Mark Smith says, “Right now, as you read this, athletes all over the world are working hard and persisting through pain to prepare themselves to represent their country and find personal glory in the 2016 Olympics.

Yet, let’s be honest: Except for their families and a few close friends, unless the athletes end up on the podium in one of those top three spots with medals hanging around their necks, all that effort and sacrifice will have gone mostly unnoticed. No one remembers who came in 16th, 8th, or even 5th.

Digital marketers are now facing a similar situation because of recently announced changes to Google’s search engine results page (SERP) layout. Google is adding one more paid search result at the top, bringing the total to a maximum of four, while eliminating the ad positions on the side of the page. The new SERP layout also will have three ads at the bottom—although, truthfully, those are much less valuable”.

How to Win a Spot on the PPC Podium in the Olympics of Search

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