Pete Caputa says, “Connecting with prospects is harder now than ever before. In today’s technology-driven world, fewer and fewer prospects answer their phone and even less respond to voicemails. Not even 1% of phone calls are returned!

Although I’ve resisted telling my salespeople for years that the phone is less important than email when it comes to prospecting, it’s hard to ignore the stats anymore. Today, effective email writing skills are more essential than mastering the unscheduled call. (There, I said it.)

Unfortunately, most sales emails don’t get a response either. In fact, less than 24% of prospecting emails are even opened.

Surprised? I’m not. A quick glance at my own inbox confirms that the majority of salespeople have no clue how to write an effective prospecting email. Like most executives, I receive hundreds of poorly written emails requesting 15 minutes of my time on a call (like this really bad one) each and every week”.

How to Write Sales Emails the Right Way: Invaluable Advice From 3 Experts

HubSpot

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