‘Increasing customer loyalty: Strategies from Shanghai’ – Econsultancy
Jeff Rajeck says, “In a recent Econsultancy report, marketers rated ‘increased customer lifetime value and loyalty’ as the most important benefit derived from understanding the customer journey.
But how does this work in practice? What are brands doing in the real world to increase customer loyalty?
To find out, Econsultancy invited dozens of client-side marketers in Shanghai to discuss this and other customer experience (CX) topics over roundtable discussions.
The roundtables were moderated by volunteer client-side marketers and subject matter experts from Econsultancy and our event sponsor Epsilon.
Below is a summary of what was said throughout the day at the table entitled: Cultivating Loyalty – When Experiences Develop Advocacy.”.
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