‘Is your SEO data steering you wrong?’ – Search Engine Land
Winston Burton says, “With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance?
As marketers, we pore over data all the time — but in order to glean meaningful insights, we need to make sure our data collection tools are set up properly and managed correctly for accuracy.
Here is how to do it.
Attribution
Attribution has been one of online marketing’s biggest challenges. Who gets the credit for a conversion when there are so many different touch points along the path to purchase? Is last click the right way to look at things? How about first click?
Some brands choose first click, while some agencies look at last click. Some even have complex attribution models which give partial credit to different touch points”.
Comments are closed.
