‘Link building outreach: preparation meets persuasion’ – Marketing Land
Andrew Dennis says, “Securing real links requires outreach.
No matter the site, industry or audience, the only way to earn worthwhile links is through some form of human-to-human communication.
Google is continuously improving its ability to detect spammy tactics, reducing the efficacy of manipulation and increasing the power of editorially given links. As Jon Cooper pointed out in a SearchFest session earlier this year, future-safe links must come from one-on-one outreach.
Outreach can make or break a link campaign. Fortunately, effective outreach only requires two simple ingredients: preparation and persuasion.
Every successful link acquisition project is fueled by well-researched, well-positioned outreach, which is, therefore, compelling.
Convincing outreach starts with research
Audience research is the foundation of effective outreach, because proper research empowers you to communicate persuasively. Preparation positions you for success and you execute through compelling messaging”.
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