Bill Sebald says, “There’s no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we’re the folks who came up with “content is king,” right? If we weren’t the inventors, we clearly co-opted it.

I’ve been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work. I wanted to inspire a vacation from hanging out in the weeds, which unfortunately can be common for some digital marketing practitioners. Falling into tactics and routine processes without any deviation certainly feels like grunt work — something that marketing should never be.

In reality, there’s still plenty of life left in classic digital marketing advice. Like music or meals, sometimes the basics still have plenty of flavor left. Maybe you simply have to challenge yourself to hold onto your roots”.

Revisiting Digital Marketing Cornerstones: 140-Character Tips from Marketers

MOZ

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