‘The four biggest challenges facing social media strategists’ – Econsultancy
Nikki Gilliland says, “Social media can be a steep learning curve for digital marketers.
With new platforms, changing roles and evolving customer demands, maintaining an effective social strategy across the board is never easy.
If fact, it is often incredibly challenging.
For more in-depth case studies and analysis, check out our Social Media Best Practice Guide.
Meanwhile, with a few examples of how some brands have overcome them, here are just four of the biggest challenges facing strategists today.
Choosing between a global & local strategy
Finding out how to manage social media across multiple countries requires careful planning”.
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