‘What marketers need to know about eSports’ – Econsultancy
Patricio Robles says, “Professional sport is a multi-billion-dollar business and in the past several decades, brands have become an inseparable part of the market.
Numerous brands, from Nike to Red Bull, can even attribute much of their success to aligning themselves with the right sports, leagues, teams and athletes.
The marriage between brands and the world of sport helped produce billionaire athletes in Michael Jordan and Tiger Woods, and it directly and indirectly allowed the world’s 100 highest paid athletes to generate over $3bn in income in 2015 alone.
Not surprisingly, there are few bargains to be had for brands looking to play ball in this market, but there’s plenty of opportunity in the nascent eSports market.
Here’s what brands interested in tapping into it need to know.
What is eSports?
eSports stands for “electronic sports” and is essentially professional video gaming.
eSports usually takes the form of multiplayer video game competitions in which professional players come together in one location to duke it out for glory and, increasingly, large sums of money that can top six figures”.
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