Ed King says, “The Classic Problem: Duplicate Records

Marketers know the duplicate record problem well. Multiple records for the same person or account signal that you have inaccurate or stale data, which leads to bad reporting, skewed metrics, and poor sender reputation. It can even result in different sales representatives calling on the same account.

De-duplication is the process of identifying duplicate records and merging the best data.

The less well-known problem of duplicate data fields also afflicts many companies.

This article will discuss…

– Duplicate data fields and what causes them
– How to minimize the problem
– How to perform data unification
– Recommended tools and resources for the job”.

Your Duplicate-Data Problem Has an Evil Twin That Is Much Worse: Duplicate Fields

MarketingProfs

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