‘3 Simple Rules That’ll Make Your Emails 10X Better’ – HubSpot
Aja Frost says, “I’ve been a member of the five-sentence club for about a year now. Anyone can become a member, but staying in? Well, that’s much harder. To remain eligible, you can’t send an email longer than five sentences.
As you can imagine, being in the club requires a lot of work. But it’s worth it: The first month I joined, my response rate tripled. Plus, my recipients’ average response time plunged by an entire day.
I like how straightforward the five-sentence rule is, but you can reap the same benefits simply by writing less. These three strategies will turn you into a master of short emails.
1) Slim Down Your Sentences
Most sentences are far more fluff than substance. Take this excerpt from an email I got yesterday:
I got your contact information because I’m looking to connect with remote workers as I am one myself. I’ve built a great app that allows you to keep headphones on while working with colleagues and I just want to get it into the hands of people that want to use it”.
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