‘4 Simple Steps That Transform How You Approach Content Marketing’ – Entrepreneur

Tony Messer says, “Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community?

No doubt you’ve heard that “content is king,” but people often find it hard to understand where to start and how to identify the business benefits. If you’re unsure, just answer this question — Do you want to be perceived as an authority in your market or industry?

If the answer is yes, then you need to master content marketing. And in this article, you’re going to learn how to do it in four easy steps.

The content equation.
Let’s start with the basics. If you want content marketing to work for you and your business, there is one simple equation that you need to memorize and always keep in mind. It looks like this — great content + great outreach = great content marketing”.

4 Simple Steps That Transform How You Approach Content Marketing

Entrepreneur