‘8 Questions for Assessing Your Website’ – Entrepreneur
Kate Swoboda says, “Whether you’ve just completed your first website, or you’re trying to re-assess an existing site to see where it can be improved, it’s important that the questions you ask are both representative of your brand as well as results-driven. Here are the top eight questions — with action steps — for assessing your business’s website, all with an eye lent towards leveraging your brand and gaining more clients.
1. Who am I really trying to reach?
There are any number of exercises you can use to define your answer, but I ask my one-on-one consulting clients to whittle it down to its simplest elements — “I/we help people who struggle with [blank] to stop [blank] and start [blank].”
Action step — Write out, longhand, what your business helps people with, making it as detailed as possible. Then bring it into one simple, straightforward sentence. Make sure that sentence is visible on your website”.
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