‘Does app data suggest we are nearing peak social?’ – Econsultancy
Patricio Robles says, “Much has been made of the fact that Snapchat reportedly now has more daily active users than Twitter, but is overall usage of all social apps peaking?
According to data from website traffic and mobile app analytics service SimilarWeb, the answer just might be yes.
The company compared Q1 usage for the Facebook, Snapchat, Instagram and Twitter Android apps in 2015 and 2016 and found that time spent within all of them appears to have declined globally.
In the United States, Android users spent 45.48 minutes per day in the Facebook app in Q1 2016, down from 48.75 minutes in Q1 2015.
Instagram usage dropped even more substantially, with users spending just under 20 minutes in the Android app in the first quarter of the year compared to just under 30 minutes in the same quarter last year”.
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