‘How “Things, Not Strings” Can Revolutionize Your Approach to Content Marketing’ – Business.com

Sam Davtyan says, “When search engines first became the way we looked for information on the Internet, they operated something like a very limited card catalog.

To find an article on Dean Martin, you would need to search “Dean Martin,” not “heaviest drinking member of the Rat Pack,” and you’d still probably end up with results on Sam Martin, Aston Martin, and maybe even recipes for martinis.

As the Internet has become the preferred way to gather information and the sheer amount of information on the Internet has skyrocketed, search engines have gotten smarter, learning from the way we ask questions in order to give us the best possible answers to search queries.

As soon as paid advertising became a reality, marketers began to look for ways to ensure that their content would appear on the ever important first page of search results”.

How “Things, Not Strings” Can Revolutionize Your Approach to Content Marketing

Business.com