‘Influencer marketing is becoming a joke: What can brands do about it?’ – Econsultancy
Patricio Robles says, “In an effort to reach consumers via social channels, in recent years a growing number of brands large and small have embraced influencer marketing.
But as evidenced by Essena O’Neill, a popular 18-year-old influencer from Australia, influencer marketing has a dark side.
That dark side was on display for all to see recently when Scott Disick, a television personality best known for his relationship with reality TV star and socialite Kourtney Kardashian, was caught posting an ostensibly paid promotion for Bootea protein shakes”.
Influencer marketing is becoming a joke: What can brands do about it?
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