‘Instagram gives retailers new analytics tools’ – Internet Retailer
Zak Stambor says, “Instagram Business Tools let retailers choose how they want their customers to contact them, as well as analyze who their followers are and which posts resonate with them.
Facebook Inc.-owned Instagram today launched Instagram Business Tools, which give retailers and other business more ways to interact with and understand their customers on the social network. Not surprisingly, there’s also a tool that makes it easier for a merchant to pay to turn one of its posts into an ad.
“With so many companies using Instagram, and many people from our community interacting with them, there was a desire from our business community to do more,” the social network writes in a blog post. “So we listened. And, after hundreds of interviews with businesses, three key needs became clear—stand out, get insights and find new customers.”
The tools center around business profiles. Retailers and other businesses can make their Instagram account a business profile”.
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