Matthew Dibling says, “Producing good content, making it easy for prospects to find, and using content to build relationships over time is what inbound marketing is all about.

And it makes sense, because chances are your leads have become immune to marketing messaging and they’re doing their own research and educating themselves on every version of your solution in the marketplace. Nearly all B2B buyers initiate their buying process through online search, and nearly all of the resulting visitors land on your website by clicking on organic search results.

So, adding inbound marketing to your marketing strategy is great for building top-of-funnel leads.

However, taking this seemingly simple approach isn’t as easy as it seems. Inbound marketing is more than just building a strategy and expecting leads to come. It’s hard work to create content, optimize it for search engines, “socialize” it, and then capture all the resulting visitors when they come to your website”.

Marketing Video: When Inbound Marketing by Itself Isn’t Enough

MarketingProfs

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