‘The 100 Most Expensive Google AdWords Keywords’ – MarketingProfs
Ayaz Nanji says, “Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush.
The report was based on March 2016 US data from SEMrush’s database of more than 80 million keywords.
The researchers looked at the average price paid per click and removed terms with a competition score of less than 0.3.
The most expensive Google AdWords keyword combination is “best mesothelioma lawyer” ($935.71). Mesothelioma is a cancerous tumor that is at the center of many asbestos-related lawsuits.
Terms related to lawyers or lawsuits account for 78% of the top 100 most expensive terms, and nine of the top 10″.
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