‘The future of video is vertical, texted & emotional’ – Econsultancy
Ben Davis says, “This week saw Econsultancy’s Future of Digital Marketing conference take place in London.
One of the speakers was Nic Newman, former journalist, product manager and now an academic, researching changing media.
Nic delivered a terrific assessment of the current state of video in media, leaning on insights from the Reuters Institute’s Digital News Report.
Here is some of what was covered.
Social media is disrupting TV as chief news source
Video means that social media users do not have to turn the TV set on to catch up with the news. Discovery and in-depth analysis are both possible on social.
The chart below shows 21% of 18-24 year olds say social is their main source of news, with only 27% of the same age group identifying TV.
Some of the most viewed coverage of last year’s Paris attacks was created with social media”.
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