‘Twitter gives retailers a new way to showcase products’ – Internet Retailer
Zak Stambor says, “Twitter’s Promoted Tweet Carousel ads also let a retailer highlight tweets from online influencers.
Twitter Inc. is testing a swipeable ad unit that lets retailers and other advertisers showcase multiple products or messages in a single ad on the social network.
Twitter calls the ad format Promoted Tweet Carousel. The ads let an advertiser put multiple tweets together in a single ad that a user can swipe or click through to view. Those tweets may showcase several product images, videos or text in a single ad. That content may have been developed either by the brand or online influencers, such as popular bloggers or YouTube personalities with many followers, who give the merchant permission to use it.
“Advertisers have told us that creating compelling, engaging content can be both expensive and time-consuming,” writes Andrew Bragdon, Twitter’s revenue product manager, in a blog post. “We also know that driving word-of-mouth marketing is critical as marketers want to develop an authentic relationship with customers”.
Comments are closed.
