Ewa Puchalska says, “So, a website and blog for your company or product are all set up.

You’ve created content, something that potential customers should dig into immediately – and some of them do. They even spend a decent amount of time on your website, so says your Google Analytics.

But why aren’t they giving you their contact information? Why don’t they want to hear more about your business? These questions are a reality for thousands of business owners.

Are Your Lead Magnets Irresistible?

The question that many online businesses fail to answer is: do we offer visitors something good in exchange for their private data? These days, email addresses are treated by many of us as a sensitive piece of information that shouldn’t be shared with just anyone”.

Examples and Expert Advice: The Anatomy of a Perfect Lead Magnet

Business.com

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