David Chapman says, “Google’s Shopping Insights tool has proven most useful for retailers. It helps them understand where customers are who are looking for their products and what devices (laptops, mobile phones) those customers are using. If a retailer has a store in that area, it can use those insights to plan marketing campaigns and promotions.

More than 87% of shoppers look for information before entering a store, 79% while visiting a store, and 35% after visiting a store, according to Google. So today’s consumers are definitely smarter than ever. The key is to be one step ahead of them if you want to be able to fulfill their needs.

When consumers search for a product online, they most likely look for the following types of information:

– Price of the item at the nearest store
– Details about local stores (opening hours and contact details)
– Availability of stock at the nearest store locations
– Directions to the nearest store that carries the product”.

How to Plan Your Campaigns Using Google’s Shopping Insights Tool

MarketingProfs

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