Mark Walker says, “There’s a new obsession in content marketing circles. It’s negatively affecting my reading experience and making it increasingly difficult to find the good stuff.

What is this new kid on the block that’s messing things up?

Skyscraper content.

Much like infographics, listicles, and other hot content marketing trends before it, the original concept was brilliant. Its overuse and misuse are making it a menace.

What is skyscraper content?

If you’re unfamiliar with the concept, skyscraper content is created by:

– Finding successful content (typically from the top search results on Google, but also on social popularity)
– Reverse engineering that content’s success by looking at who linked to or shared it”.

Skyscraper Content the Right Way: How to Truly Help Your Readers

Content Marketing Institute

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