‘The 8 biggest myths about guest posting’ – Marketing Land
Timothy Carter says, “To date, guest posting has been one of the most efficient and beneficial long-term strategies for either content marketing or SEO. The premise is simple, and approachable even for an amateur: use a personal brand to get your work published on various high-authority publishers, and reap the rewards of authority, visibility and traffic for your brand.
Unfortunately, a number of persistent myths are circulating about guest posting in the modern era. These are eight of the most egregious ones I’ve found:
1. Guest posting is dead (or dying).
I’ve seen a number of posts and claims that guest posting is a “dead” strategy, even from some authoritative sources (Google’s Matt Cutts comes to mind). But the fact is, guest posting is alive and well.
It certainly doesn’t work the way it used to — publisher standards are tougher; links don’t pass authority in the same way; and content competition is fiercer — but it can still be tapped for a massive benefit. Otherwise, you’d be seeing far fewer posts in your own news feeds”.
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