Nicole Shariat-Farb says, “The retail environment is crazily competitive. The old guard retailers have upped their game, and there are new startups coming online every day. In this environment, how do you stand out and grow your customer base? And most importantly, how can you reach the important demographic of next-generation shoppers — Millennials — in a way that speaks to them?

Most retailers need to rethink their marketing tactics when it comes to Millennials. In 2016, Millennials are moving faster than ever, and so is the landscape of media offerings marketers can use to reach them.

Here are five techniques all retailers need to employ to keep up.

1. Be where they are

You can’t reach Millennials if you’re not playing in their playground. Help them find you, and draw them back to you by hanging out where they do.

Of course, you already have a Facebook page and a Twitter account, but do you have Instagram and Snapchat and YouTube accounts? Do you have a Vine? According to a TNS Connected Life study conducted in mid-2015, Millennials spend at least 3.1 hours a day on their mobile devices — nearly the equivalent of a full day every week — and they spend 2.3 hours a day engaged with social media”.

The struggle is real: Marketing to Millennials

Marketing Land

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