Dan Hanrahan says, “Whether you’re a marketer at a startup, scaleup, or enterprise company, creating meaningful marketing messages and finding new channels to promote those messages is key—but it’s hard work! With more and more digital channels being introduced to the market, it’s often hard to ensure your company’s most important initiatives are communicated broadly to your audience of prospects, customers, and partners. But more than that, you need to ensure your messages are noticed and actionable.

Employee email has been a mainstay in the marketing toolbox, and it’s no wonder: Email remains one of the hardest workers, with each employee at a company sending approximately 10,000 emails per year. So for a company of just 25, that’s 250,000 emails per year. And what do all of those 250,000 emails include? An email signature.

While email has been a workhorse for communication for years, research from the Radicati Group still has traditional email growing by at least 26 percent by 2019 to 5.59 billion users—up more than one billion email users from today. Because of this volume, email signature marketing can be an incredible distribution channel to promote your company’s most important initiatives, including content, upcoming events, company news, product demos, and more”.

When Should You Use Employee Email Signatures as a Marketing Channel?

Convince & Convert Blog

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