Craig Simpson says, “Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, you’ll need to know when your mail was delivered. It also helps to know what condition the mail arrived in, like whether your envelope package was torn open in the postal sorting machines, or if the pages of your self-mail­er got ripped in handling.

It doesn’t matter if you are mailing 200 pieces or 2,000,000, you should always monitor your mail. There are a few ways you can do this.

1. Seed your mailing list.

By “seed” I mean, add in a few names from different locations that you know will report back to you and tell you when your mail was delivered and what condition it was in when it arrived.

For example, if you are doing a regional mail­ing of only 700 pieces, add in four or five seed names within that region. You could add in your own home address, a few of your friends’ addresses, and maybe a relative’s address”.

3 Steps to Tracking the Success of Your Direct Mail Campaign

Entrepreneur

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