Ray Beharry says, “Content marketers have been warned for years to get ready for mobile marketing. Mary Meeker’s 2008 pronouncement that mobile would “overtake fixed Internet access by 2014” came true; we crossed that threshold at full steam to navigate our way through “Mobilegeddon” and beyond.

Google’s 2015 changes to its mobile search algorithm caused collective palpitations over the potential damage it could (and did) do to small businesses. As the changes continue—and best practices regarding new tech adoption and media channel preferences evolve more and more rapidly—it’s high time to re-examine your content marketing strategies.

Are you still giving your target audiences what they want, served up just the way they like it?

Our company’s recent survey of more than 1,000 U.S. mobile phone users—representing a bell curve of ages ranging from 14 to 54 and a male/female split of 38 percent to 62 percent—not only gave us valuable new insights, but they also reaffirmed common knowledge”.

How Marketers Can Gain the Trust of Tech-Savvy Consumers

Content Marketing Institute

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