‘Adding Personality Increased My Email Response Rate 50%’ – HubSpot
John Sherer says, “Read the last few emails you’ve sent to people you’re trying to connect with. Did you say the same thing every time? Is 40% of of what you wrote jargon? Do you sound like a robot?
I answered “yes” to most of those questions not too long ago. But then I tried something that I’d like to recommend here.
Forget those emails for a moment. Instead, read any of the past three emails you’ve wrote to friends.
Did you say the same thing every time? Is 40% of it jargon? Did it sound robotic?
NOPE.
I spent years trying to sound like a professional, a CEO, a boss, trying to impress the people I was trying to learn from, sell to, or try to bring into my network.”.
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