Matt McGee says, “If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years.

Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too.

Though she didn’t give any specific numbers, Mendelsohn confirmed that Facebook users are posting less text-based status updates and more media.

“If we look already, we’re seeing a year-on-year decline on text,” she said. “We’re seeing a massive increase, as I’ve said, of both pictures and video. So I think, yeah, if I was having a bet, I would say … video, video, video.”

Video has been a key growth metric for Facebook. Earlier this year, the company said that 500 million users watch video on Facebook every day, and time spent on video content had reached 100 million hours daily”.

Facebook VP: 5 years from now, your News Feed will be “probably all video”

Marketing Land

Sharing is caring