Manish Bhalla says, “The fact remains that creating new content every single day is a tough job, and finding new topics is even tougher. If you analyze your blog, you will see that there are two kind of posts on the blog; one older and the other, newly published. While the new one being published recently has few hundreds of views and shares, other older post has the same number at a few thousands. Therefore, which blog post would be more valuable to you? The answer would definitely be the latter due to its popularity. The older posts mature over time, have more views and are shared more often. These posts are the key to growing a blog and taking it to next level.

If you are serious about content marketing then forgetting the published posts to create new heaps of content is not a good idea at all; promoting older posts to maximize ROI is. Let’s understand how that can be done:

Email Marketing

This is probably one of the must feasible ways to promote your old posts. While sending the welcome email, you can add links to some of the most popular old posts”.

Have an Interesting Old Blog Post? Here Are 8 Ways to Go Back and Promote Them!

Entrepreneur

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