Amy Gesenhues says, “From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and shares in a short amount of time.

Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel, Tastemade, all report seeing substantial engagement with their Facebook Live broadcasts.

Melanie Cohn, social media manager for Dunkin’ Donuts, says her brand saw success from the start with its first Facebook Live session back in February, giving fans a peek into the Dunkin’ Donuts kitchens.

“Because of this success, we decided to utilize the platform again on one of our favorite holidays, National Donut Day,” said Cohn.

Just last week, the brand featured its manager of donut excellence, Rick Golden, demonstrating a special recipe for a donut cake on Facebook Live from the kitchen at Dunkin’ Donuts’ corporate headquarters”.

How 3 brands are using Facebook Live to connect, engage & inspire their fans

Marketing Land

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