‘How to Get All of Your Pitch Emails Opened and Answered’ – Entrepreneur
Kimanzi Constable says, “We will in the interconnected Information Age. Never has there been a time in history with so much access and opportunity for entrepreneurs. The Internet and social media have opened doors that were previously held closed by gatekeepers. Locking in new opportunities for your business, however, still has to go through an old school — but never vanishing medium — email.
As an entrepreneur, you will send all kinds of pitch emails to a variety of people and companies. If you have ever gotten a pitch email, you realize a vast majority of these emails did not get much thought beforehand or they are copy and paste emails. You would never give these emails the time of day because there is no benefit for you. You may have even sent one or two of these emails. If you want your emails opened — and a chance to land some new opportunities for your business — here are five things you should do in the email.
1. Impactful subject line.
Start with a subject that stands out from everyone else in their inbox. Most subject lines are designed to flatter. The thought is that if you can make the person feel good about themselves, they will be more responsive to what you are asking for. In theory, this should work, but it doesn’t in the real world”.
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