‘4 Insider Tips for Getting Facebook Ads to Work for You’ – Business.com
Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools.
But just because these options are easy to select doesn’t mean that they’re easy to master.
Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests.
Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads, drawn by the typically lower costs and heightened opportunities for engagement that the social networking site offers.
When you know how to get Facebook Ads to work for you, you can create tightly targeted ad campaigns that achieve an incredible ROI”.
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