‘Confronting The Stigma Surrounding Sales’ – Forrester
Peter O’Neill says, “Never having been an analyst that thinks he knows it all, I periodically attend external conferences as a mere delegate (no speech) to learn something new and network. I was at last week’s conference of the Association of Professional Sales (APS) in London with over 400 other marketers, sales enablement professionals, sales training companies and even sales executives to discuss
“The New Era Of Differentiation”.
What you sell is not enough but how you sell it is everything: What you say, what you do, what you offer and who you hire into sales.
The APS was formed two years ago by enterprise sales executives at EMC, EY, SAP, Wipro, WorldPay, and Royal Mail, and now has well over 1000 members. Its objective is to raise awareness of sales as a profession (one speaker opined that hairdressers and butchers are more appreciated than salespeople) – by providing accreditations, training, certifications and codes of conduct. The word “profession” is usually attributed to occupations like lawyers or doctors in the English language so these aspirations are high”.
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