‘Your Field Guide to Animated GIFs in Email’ – AWeber
Olivia Dello Buono says, “ICYMI, we’re huge fans of using interactive content in email. Whether you’re trying to improve your campaign, tell a story, or simply add a bit of flair to the inbox, interactive content is the way to go.
And one of the easiest ways to do so is by adding animated GIFs to your emails.
“GIFs are a great way to engage your audience with interesting, eye-catching content,” says Jay Moore, AWeber’s Educational Video Specialist. “At the same time, they’re easy to create and allow you to show off your product, concept or idea.”
There’s pretty legit research to back our love of GIFs: Marketing Sherpa data reveals that the use of GIFs in email can increase click thru rates by 42 percent, conversion rates by 103 percent, and revenue rates by 104 percen”.
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