’10 Digital Marketing Predictions To Watch Out For In 2016′ – Entrepreneur
Abhesh Verma says, “From the times of Alexander the Great to today’s era of big and small businesses, marketing, as a tool, has long been used by brands to engage their audiences and establish their business proposition.
Flyers and pamphlets have often led consumers to discover high-quality businesses around them, while cold calls and television advertisements can result in the identification of a necessity for a consumer and served to create a buying aspiration.
However, while traditional marketing techniques have proven their worth over the years, today, it is the digital channel that rules the roost when it comes to creating the maximum marketing impact. Be it through an online or a mobile-based channel, marketers are increasingly growing partial to innovative digital marketing techniques in order to maximise their campaigns’ outreach and brands’ visibility.Statistics support this claim: marketers are estimated to have spent nearly $235 billion on digital and mobile marketing in 2015, accounting for nearly half of the total global marketing spend”.
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