‘B2B vs. B2C Content Marketing: Stuff You Need to Know’ – MarketingProfs
Abhishek Talreja says, “Content marketing is probably one of the most effective strategies for marketers today. Some 88% of B2B marketers use content marketing for their marketing efforts, as do 76% of B2C marketers, according to research from MarketingProfs and the Content Marketing Institute.
But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must differ accordingly. Here are some of the key differences that a content marketing strategy must take into account.
Defining the Target Audience
The first step in any content marketing strategy is to understand the target audience. Therefore, you need to create an in-depth user or customer persona, taking into account (among many other factors) that the mindset of a B2B customer is usually different from that of a B2C consumer”.
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