Ben Davis says, “Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns.

It’s also a lens through which to view display advertising, and the problems it is beset by.

Here’s my attempt at explaining it.

What does non-linear advertising mean?

The term non-linear has been cropping up in media for years.

We used to consume media in a linear fashion – we would start watching an appointment-to-view TV show and sit there until it finished, because there was ‘nothing else on’.

Likewise, we would purchase the day’s newspaper and read it over the course of the day”.

What is non-linear advertising & how can it help publishers?

Econsultancy

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