‘What’s the optimum length for my online video?’ – Econsultancy
Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer?
It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’.
It took a lot of convincing to persuade them to keep things simple and keep the films short.
Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages!
Generally speaking, shortening your content is a good approach”.
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