Jacqueline Zenn says, “Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior.

Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us haven’t considered how seemingly innocuous things like social media can have a strikingly similar effect on both our minds and behaviors. And as marketers, this is something we should be thinking more about.

Any interaction your brand has with a potential customer on social media influences both their conscious and unconscious perception of your brand or company — you probably know that already. But perhaps you’re not aware of how those interactions fully play out, and to what extent”.

5 Psychological Concepts That’ll Strengthen Your Social Media Strategy

HubSpot

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