Alexa Matia says, “Thanks to the constantly changing digital landscape, advertisers have been forced to get more and more creative with their advertisements, all while looking for the next great advertising idea. Now that virtual reality headsets are rising in popularity, the next step seems clear: VR ads. Virtual reality users are a captive audience: they’re fully immersed, and they aren’t going to take a headset off until they’re done—not even because of an ad.

But in an age of ad blocking, how do you get customers to like advertisements they’re forced to watch within the headsets?

For advertisers, the appeal of VR is clear. In a world of ad blocking and ad blindness, VR offers a fully viewable and entertaining experience—if it’s done right.

The Current State of VR

Unfortunately, like any other new and shiny piece of tech, a decent VR set has a hefty initial price tag and doesn’t have the most sophisticated features or the largest following right now. And just because the thought of complete immersion in a virtual reality is cool, it doesn’t mean it’ll be popular, or that its popularity and demand will last”.

What the Rise of Virtual Reality Means for Marketers

Content Marketing Institute

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