‘Writing for a Mobile Audience: 4 Things to Remember’ – Entrepreneur
Entrepreneur team says, “If you are writing content, you may think that issues related to mobile devices are not something you should be concerned with. Readers using small screens interact with the content you write in a different way. You will need to learn some best practices for mobile content writing to begin to engage with this new and growing audience.
Mobile Experience
Studies show that the experience of reading on a mobile device is different from the experience of reading on a larger screen. On traditional screens, eye-movements tend to start at the upper left corner and move right and then down. On mobile devices, eye-movements tend to stay in the center of the screen. So the way people are engaging your text on a mobile device is fundamentally different than the way they engage content on a larger screen. Your mobile content writing needs to reflect this reality.
Short Solid Headlines
Long headlines can take up most of the screen on a small mobile device. You want to create short and strong headlines that grab attention without taking up the whole screen. Short headlines are easy to scan and digest on a mobile device”.
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