Scott Langdon says, “Marketing a business to a large and diverse audience may sound like a good idea, but most companies old and new know learn quickly that you’re much better off to aim for one specific demographic and then really focus your time, effort, and advertising money on that group. What isn’t often talked about, however, is that one of the best ways to get to know your target audience isn’t just by using Google Analytics or some other type of software. For many, it pays off to do things the old fashioned way — get out there and physically spend your free time around your target audience.

I know if you’re a young guy trying to start up a business selling dress clothes to older men, the idea of hanging out at some overpriced, elite club during the week after work might not sound like the most fun you’ve ever had, but in the long run this type of extracurricular activity might be worth the large bar tab and cigar scent on everything you own”.

3 Reasons You Should Be Hanging Out With Your Target Audience

Entrepreneur

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