‘Content Marketing Staffing Trends for 2016’ – MarketingProfs
Ayaz Nanji says, “Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits. More than half (54.4%) of the companies included in the survey have annual revenue of less than $10 million.
Below, key findings from the report.
Staff Size
87% of respondents say their company has a content marketing team.
68% of companies have a team size of between 1 and 3 people”.
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