Ayaz Nanji says, “Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.

The report was based on data from a survey conducted in March 2016 of 1,030 marketers and executives. Some 48.5% of respondents work for B2B companies, 15.2% for B2C companies, 27.7% for hybrid B2B-B2C companies, and 8.6% for non-profits. More than half (54.4%) of the companies included in the survey have annual revenue of less than $10 million.

Below, key findings from the report.

Staff Size

87% of respondents say their company has a content marketing team.
68% of companies have a team size of between 1 and 3 people”.

Content Marketing Staffing Trends for 2016

MarketingProfs

Sharing is caring