‘Emojis gone wild: Twitter unveils emoji targeting’ – Econsultancy
Patricio Robles says, “Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels.
But Twitter is taking targeting to a whole new level with the announcement that it is letting advertisers reach out to consumers based on the emojis they use.
Marketers can access emoji targeting through six of Twitter’s ad partners – AdParlor, Amobee, HYFN, Perion, SocialCode and 4C.
According to Twitter product manager Neil Shah, 110bn emojis have been tweeted since 2014, and that is apparently a gold mine for marketers”.
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